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With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences. It seems as if there’s always some new feature on Facebook to conquer. So whether you have a well-established Page or you’re just starting, follow […]
Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Taking care of your social media presence is just as crucial as creating brilliant content for your audience. Not only do you share valuable information with them, but you can also engage with them, receive […]
It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need […]
Instagram has quickly become one of the most important social media platforms for small business owners. With more than 1 billion active users each month, Instagram provides a tremendous opportunity for businesses looking to reach a new, relevant audience. While you do have the option to create static posts on Instagram, one of the fun […]
LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. […]
Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey? The fact of the matter is that all of […]
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One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. When you’re juggling customer information […]
Okay, maybe spy is a little strong but experience tells me that most small businesses don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor […]
Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving parts that go into creating […]
The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media. According to a survey from Social Media Today, 68 percent […]